X BAND OF OUTSIDERS

My collaboration with Band of Outsiders for the Spring/Summer 2019 and 2020 collections allowed me to lead in creative direction, from concept development to textile design and campaign creation. I created original artwork for these collections, blending my artistic vision with the brand's aesthetic. The designs featured bold, illustrative prints that merged elements of fine art with fashion, reflecting the intersection of tailoring and sportswear. Combined with hand-drawn patterns and custom textiles, these prints became central to the collections. They contributed to a cohesive narrative that told a story of playful sophistication, bridging casual coolness with high fashion. I developed a narrative for both seasons that celebrated youthful energy and individuality, reflected in the choice of fabrics, the overall collection styling, and the campaign visuals. The narrative was further brought to life through the immersive campaign, where I worked on visual storytelling that enhanced the impact of the collections.