X OCEANA

To support ocean conservation efforts, I partnered with Found Soda and Oceana to design a visually impactful identity and campaign that addressed the devastating impact of plastics on marine life while championing recyclable alternatives. Central to the initiative was ‘Songs for the Ocean,’ an interactive installation shaped like a wave constructed from thousands of recycled glass bottles. Guests were invited to create their own ‘songs’ using metal straws, turning awareness into an emotional and immersive experience. The launch featured an orchestrated performance by renowned percussionists, transforming the space into a ceremonial tribute to the ocean. This project underscored how thoughtful creative direction and innovative design can drive meaningful environmental change.