X LIQUITEX

I was invited to design and execute a site-specific activation for Liquitex’s campaign promoting its new eco-friendly paint line at The Other Art Fair in Brooklyn. For this activation, I created a dynamic experience that included set design, art direction, limited-edition merchandise, and hands-on workshops where attendees explored the creative potential of sustainable materials. A large-scale interactive color-in wallpaper, along with original artwork, transformed the space into a vibrant, immersive environment. This activation not only highlighted Liquitex’s innovative products but also fostered meaningful artistic expression, leaving a lasting impact on participants and the brand’s audience.