X TOM OF FINLAND

In partnership with the Tom of Finland Foundation, I collaborated with HOMOCO to design a daring and imaginative capsule collection celebrating the foundation’s centennial legacy. At the heart of this project was ‘Tom’s Full Service,’ a fictional restoration and construction company brought to life through an immersive installation. This bold and provocative concept seamlessly merged art, fashion, and storytelling, inviting audiences to step into Tom’s vibrant world while exploring themes of craftsmanship and fantasy. Adding another layer of engagement, the merchandise featured a secret hotline phone number with an original 1984 recording, drawing audiences deeper into the Tom of Finland universe. The collaboration was widely praised for its cultural significance and inventive approach to honoring such an iconic legacy.